1994 Magic Rabbit - Small

Meet Magic Rabbit, a plush Ili Pika inspired by one of the world’s rarest creatures, first discovered in China’s Tianshan mountain range in 1983. With his long, perky ears and alpine charm, Magic Rabbit carries the mystery of the mountains and the spark of pop culture—appearing uncannily like his pixelated “twin” who bounded across Tokyo game screens the very same year.

Some say it’s just coincidence. Others believe a little mountain magic slipped into the circuitry. Either way, Magic Rabbit is here to stay—stitched with wonder and crafted to last.

Bring home Magic Rabbit, the plush Ili Pika with mountain-born mystery and pixelated charm, and let him hop into your collection of wonder.